Twitter stops Fleets: more social media should do that


“Twitter is shutting down Fleets,” said a colleague. I had to ask what he meant. Fortunately, that was quickly explained: “Their Stories, so to speak.” Oh yes, temporary tweets, as we also create temporary stories on Facebook, Instagram, WhatsApp and more social media platforms. Am I the only one, or is it all too much?

Which story, where?

When a friend calls me and says that the man she has a crush on posted something on his socials about topic x, I start a hellish search for exactly what she means. Which social media? Was it a Story or a regular update? Was it a timed photo that disappears after one shot? Was it a Story that disappears after 24 hours? It sometimes takes quite a while to find what someone has posted.

At least, that is when someone posts something specific on one particular social medium. There are social media users who post the same story on all their socials, so that you sometimes see the exact same photo five to ten times. Like everywhere or is once enough? In addition, someone who posts something also has to keep track of many channels to see if and how many reactions have come. Plus remembering where what has been posted.

Too many channels

Although I’m a big fan of Stories on Instagram, where it belongs most to me, it’s all too much for me. Maybe it’s because of the corona time, in which the question is constantly how people contact you. If you want to find out where your girlfriend said how much money you had to put aside for the weekend away, you have to search your mail, WhatsApp, Instagram, Snapchat, Facebook, LinkedIn, Twitter, SMS (it can get crazy sometimes) , Teams, Skype: and even then there is a chance that someone has said it to you in real life or in a (video) call.

Those Fleets from Twitter are therefore a good sign and as far as I’m concerned they can serve as an example to the rest of the world: it’s enough for a while. The reason that Twitter gives for stopping Fleets is: “We built Fleets as a slower, ephemeral way for people to share their fleeting thoughts. We hoped Fleets would help more people feel comfortable with the conversation on Twitter. But since we introduced Fleets, we haven’t seen an increase in the number of new people joining the Fleets conversation as we’d hoped. As a result, Fleets will no longer be available on Twitter from August 3.”

Twitter Fleets

In short, nothing new happens by adding Fleets. The conversation doesn’t change, it doesn’t involve new people in ways other than regular tweets, and that means it no longer has a right to exist as far as Twitter is concerned. A clear conclusion, which will probably make little difference to many people. Do you still want to post something on Twitter that is only visible for 24 hours? Simple: set an alarm and delete your tweet as soon as it goes off.

The stocking is not completely finished, however. Fleets was also intended to be an accessible way to get started with Twitter. In the US, 92 percent of tweets are posted by 10 percent of users. So there are a lot of silent Twitterers. However, it seems they have no intention of changing that. Twitter hopes to change that and continues to hatch a new plan, until more blue birds appear. As long as that plan doesn’t resemble another idea that has already been conceived by three other social media channels.

Laura Jenny

When she’s not tapping, she’s floating somewhere in the wonderful world of entertainment or on a plane to some cool place in the real world. mario…

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